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珠江钢琴

创造完美声音之源,做人类和谐生活,高雅文化的使者

广州珠江钢琴集团股份有限公司(以下简称“珠江钢琴集团”)成立于1956年,是一家集钢琴、数码乐器、音乐教育、文化传媒协同发展的综合乐器文化企业。2012年珠江钢琴成功IPO整体上市,成为乐器文化上市公司,进一步向高新技术和文化产业发展。至2015年累计生产钢琴超过200万架,销售辐射全球100多个国家和地区,国内市场占有率达35%以上,全球市场占有率达25%以上,企业主要经济指标20多年来居于同行前茅。

珠江钢琴集团拥有珠江、里特米勒、恺撒堡、京珠等自主钢琴品牌。旗下全系列产品荣获美国MMR颁发的年度最佳声乐品质奖。其中,珠江牌钢琴曾获得“中国名牌产品”、“中国驰名商标”,并被商务部评定为“重点培育的出口品牌”,是深受顾客喜爱的中国乐器品牌。在2007年底推出的恺撒堡牌专业高档钢琴,被列入“2008-2009年国家重点新产品计划”, 产品各项性能指标已达到欧洲中高档钢琴技术质量水平。2015年11月,在省轻工联组织的鉴定会上,刘诗昆等国内外钢琴大师认为,恺撒堡九尺音乐会用琴的整体性能已达到国际(欧洲)高档钢琴水平,并基本达到世界顶端钢琴的水准。2016年5月,公司完成对国际著名高端钢琴品牌德国舒密尔公司的股权收购,将通过舒密尔钢琴进军国际高端钢琴市场。

控股子公司广州艾茉森电子有限公司专职从事数码乐器的制造、销售与服务,通过与日本、意大利著名数码乐器公司的技术合作,掌握了数码钢琴的国际标准制造工艺,自主研发了AP、VP、F系列高新技术产品等畅销产品,推出了三款PEALRIVER AVEC KORG珠江品牌智能数码钢琴新产品,已进入中国市场销量前五名。近年来,珠江钢琴集团将音乐教育作为重点发展业务进行培育,形成了投资运作与实际运营相结合的音乐教育产业发展思路,整合优质艺术教育资源,搭建具有品牌影响力的艺术教育平台;持续开展品牌音乐及公益活动,通过”珠江·恺撒堡”全国青少年钢琴大赛等品牌赛事不断提升珠江钢琴的品牌影响力和美誉度。


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